Putting NEW WAYS & MODELS OF PRICING into practice.
“There is no silver bullet to solve the agency pricing challenge. A mix of pricing models needs to be applied - for each client and piece of business - to produce the most appropriate solution for both agency and client.”
Markwick Consulting will begin by first assessing how you are performing commercially by each type of activity, service and product you deliver we will create a number of profitability maps.
Based on your agency proposition and the core services your agency delivers and the VALUE they each generate; we will together develop a pricing strategy best suited to your agency.
This pricing strategy will help you plan not only how to price your products and services portfolio but also with which clients you plan to take more or less risk in relation to your pricing decisions – this will be based on your long-term client and product strategy.
How to select the best pricing mix model and options will depend on the agreement and information we determine against the six key fundamental commercial pillars.
This pricing strategy will help you plan not only how to price your products and services portfolio but also with which clients you plan to take more or less risk in relation to your pricing decisions – this will be based on your long-term client and product strategy.
How to select the best pricing mix model and options will depend on the agreement and information we determine against the six key fundamental commercial pillars.
“Developing strong commercial expertise across the agency forms part of developing commercial strength across the agency. We can help develop that commercial strength with our bespoke commercial training programs”
Markwick Consulting will help you:
1.
Develop a new pricing strategy and deliver bespoke programs to embed across your business.
2.
We can propose new solutions to help you create and manage pricing proposals, capture pricing decisions and monitor agreed prices for scopes of work on an ongoing basis.
3.
Implement new systems
4.
Provide ongoing coaching, negotiation training to support commercial leads
“Janet recognised early on that innovative pricing options were crucial in a landscape that had moved on from traditional retainer relationships. Janet focused on the needs of the client and the articulation of value to develop new pricing models that matched the quality of our creative output”