COURSE TRAINERS: Rhona Glazebrook & Janet Markwick & a Marketing specialist

COURSE BENEFITS

Build a marketing plan that delivers your growth plan.

Learn how to focus your efforts by setting realistic targets, defining your value & position in the market and identifying the right audience to market to.

Optimise your marketing through various tools that will help you manage your team and track the right marketing data.

COURSE CONTENT

• Growth plan refresher

• Setting the right goals and targets

• Understanding your audienc

• Defining your value

• Positioning yourself in the market

• The Marcomms Planning Framework

• Managing your team

WHO THIS IS COURSE FOR

Anyone in senior marketing / new business roles who wishes to make a step change their marketing approach.

COURSE FORMAT

The format is discursive and interactive, you will be assigned tasks throughout the day in order to help you create a marketing plan for your own business or refine an existing one.