COURSE TRAINERS: Rhona Glazebrook & Janet Markwick

COURSE BENEFITS

Do you use pricing strategically to increase your margin? Or do you default to tried and tested pricing models even if they are delivering less and less to your business?

Do you have a clear sense of the value you deliver and are you paid accordingly?

This interactive one-day workshop explains the fundamentals of  pricing and recaps the various types of pricing models in use today including more advanced pricing models such as performance-related bonuses, and IP / licensing deals.

Delegates will learn how to develop a pricing strategy and select the right pricing model for their client, how to apply that model and where the pitfalls might lie.

COURSE CONTENT

• The importance of value in pricing

• Principles of pricing

• How to build a pricing strategy

• Pricing models and examples

• Applying pricing (practices and pitfalls)

WHO THIS COURSE IS FOR

This course is for anyone in a Senior Client Relationship role, Commercial role or Leadership role who wishes to use pricing as a way to improve profitability.

COURSE FORMAT

This workshop is interactive throughout with group work, presentation and discussion in order to help delegates apply their learning as they go.